Driving powerful brand stories for curious humans. See everyday products in a whole new light.
My approach to brand strategy is where team management meets creative execution. It’s about turning an idea into a collective action plan.
CBD For All
The CBD For All campaign was a year-long effort to share stories of how CBD positively impacted customers’ lives. I pitched, planned, and executed the nationwide search for testimonials. I led multi-day shoots across the country over the course of the year to produce these evergreen stories.
Edited by Matt Hanlon
Donnie was one of 6 stories filmed and shared in 2023. These films were shared organically and are currently being integrated into a new web design. Ads featuring these stories have generated 15x ROAS, by far our highest of any creative.
Our Process
Transparency is important. I created the Our Process series to show our customers why being vertically integrated makes all the difference. This months-long campaign highlighted each step Lazarus Naturals takes to make CBD — planting, growing and harvesting, extraction and distillation, formulation and packaging, and third-party testing.
